Monday, November 7, 2011

Game score effects drunk driving

The Journal of Consumer Research has published a study that indicates that there is an increase in impaired driving and aggressive driving when a sporting event ends with a close score. The greatest dangers are in the county of the sporting event and the county of the winning team.
The authors indicate that the dangerous effects from close games is associated with testerone and alcohol. They suggest a cooling down period for fans to lessen aggressive driving.
Read more at:

http://www.jstor.org/pss/10.1086/660164

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