Stop the Texts. New NHTSA/Adcouncil effort to save lives.

According to a national survey conducted by the Ad Council, eighty-two percent of young adult drivers (16-24) have read a standard text message while driving. Young adults live in a connected world where multitasking is the norm. They feel pressure to remain in constant contact, even when behind the wheel. This manifests in the car where young adults recognize that texting and driving is dangerous, but do it anyway. This new PSA campaign conveys to young adult drivers that texting while driving isn’t multitasking, it’s essentially driving blind. By taking your eyes off the road, even for a few seconds, you are making the road less safe for you, your passengers and other drivers.